Apparently folks in the Church Office Building drop by T&S from time to time. Today, this press release was posted to LDS.org, responding in part to Julie’s post on the recently posted Ensign article on MMM. The press release says in part:
Some [linking to this post at T&S] have suggested that the article signals a â€œnew opennessâ€ by the Church and have speculated that such â€œopennessâ€ can be attributed to intense media scrutiny of the Church during a political season or to certain individuals or particular departments at Church headquarters.
In fact, the Church is responding to the rapidly changing news and information of todayâ€™s world. The Internet and other new or â€œsocialâ€ media formats, such as blogs, have brought to the public a huge number of information sources that are updated constantly and that allow for more clarity, context and detailed information. These are significant developments that have brought new communication opportunities to the Church through its Web sites.
Others can parse this as they see fit, but I see it as an implicit admission of Julie’s main point, namely that the Church is trying to use new media to be more open precisely because it thinks that it can now present its message with greater nuance. Thoughts?