Tag: Thanksgiving

Faith frames the pie, and other reasons to be grateful

Today I, with millions of other home cooks around the country, will be getting frisky in the kitchen with all manner of saturated fats and simple carbohydrates as I beget a table full of gorgeous harvest pies. I make pie once a year, the day before Thanksgiving; the rest of the year I prefer my saturated fats and simple carbohydrates in other forms. But at about 4:00 on Thanksgiving Day, surrounded by a riot of dirty dishes and family, there’s nothing in this world or out of it that tastes better. Social scientists would call my Thanksgiving palate a “framing effect”.  The framing effect is an important concept in economics and psychology, describing the way in which the presentation of an object or idea in different contexts will change people’s decision-making.  By swapping out one emotional frame for another—Thanksgiving Day for Easter, say—we change our perception of the object or opportunity at hand, even though it remains objectively constant. Pie…